Sales has changed. It’s not just about cold calls, coffee meetings, or chasing calendars anymore. People are harder to reach. Their time is limited. Their attention is earned. Sales now lives at the intersection of digital presence and human connection. And that’s exactly where I do my best work.

Because marketing isn’t just support, it’s part of the sales stack. Your presence, your clarity and your value need to show up before you do. Today’s buyers aren’t looking for a pitch. They want to be understood. This is demonstrated by showing relevance, credibility, and a reason to engage. That requires thoughtful positioning, not just outreach. I focus on creating interest through clear messaging and strategic content to build a foundation of trust.

In most formal education, the capstone comes at the end. I decided to flip the forumla Bebe Spice is my hands-on education in fullstack sales and marketing. It’s where I’ve had to wear every hat: product development, branding, digital strategy, SEO, influencer marketing, paid ads, packaging, and logistics. Through Bebe Spice, I’ve built a working digital sales funnel, tested real campaigns, and learned what actually earns attention in a crowded space.

Not at all. In fact, it fuels my growth. I’ve always admired friends who could code. They can build, test, and ship ideas from their couch. I wanted that same kind of creative runway for myself. So instead of watching from the sidelines, I built my own sandbox. Bebe Spice is where I get better at marketing, positioning, selling, and building trust in a digital-first world. The future moves fast. I don’t see Bebe Spice as a distraction, I see it as an edge.